The Big Opportunity (Part 1)

Part 1: What motivates the next generation of Care professionals to stay in the sector?

We interviewed 1,000 Health and Social Care leavers and joiners for a third year in a row. 

76% of respondents under 25 years old plan to stay in Social Care for 12+ months, demonstrating reliability and passion.

However, at a macro level, there were 30k fewer domestic job applications in Social Care in 2023. Therefore, retaining every sector entrant is essential.

To this end, 8 in 10 respondents believe access to the latest Care technology matters when choosing to stay with an employer.

Achieving workforce sustainability then comes down to HOW providers deliver on their top priorities: flexibility and career transparency.