Webinar
Why the future of Hospitality belongs to smart operators, not (just) smart technology
10 July 2025 | 11:00AM GMT
Ben Dixon
CTO & Co-Founder
Sona
Allen Simpson
CEO
UKHospitality
10 July 2025
10:00AM GMT
10:00AM GMT
As artificial intelligence continues to reshape industries, Hospitality stands at a critical crossroads. While emerging technologies promise greater efficiency, personalisation, and cost savings, the true differentiator in this evolving landscape remains deeply human.
Ben Dixon
CTO & Co-Founder
Sona
Allen Simpson
CEO
UKHospitality
10 July 2025
10:00AM GMT
10:00AM GMT
Further information
Join Ben Dixon, Chief Technology Officer, and UKHospitality's CEO, Allen Simpson, as they explore why the future of Hospitality will not be defined solely by intelligent Agents, but by the operators who know how to use them wisely.
In this thought-provoking session, Ben will unpack:
- The real capabilities and limitations of AI in Hospitality
- Why human insight, empathy, and adaptability remain irreplaceable
- How leading operators are using AI to empower, not replace, their teams
- What "smart Hospitality" actually looks like in practice
During the session, you'll be able to ask live questions of our speakers and interact with other participants in the chat section.