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Hotel Groups

Casual Dining

QSR

Retail

Social Care
Sona for Hotel Groups

More time to focus on guest experience

Handle the complexity of managing a hotel seamlessly.

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Sona for Casual Dining

Flexible staffing for better dining

Unlock time to deliver exceptional quality of service.

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Sona for QSR

Simplify scheduling, speed up service

Cut costs and keep your team on track.

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Sona for Retail

Smart staffing, happier customers

Match demand at every location and boost sales.

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Sona for Social Care

Simplify scheduling and focus on care

Simplify shifts, ensure compliance and unlock better care.

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Sector reports

Live & digital events

Blog

Customer Stories
See all customer stories

Hospitality

Report

Sona and Pineapple present: Hospitality People Insights Report H1/2025

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Report

Productivity is a boardroom issue: Reclaiming your P&L

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Care

Infosheet

Re-digitisation in Social Care: Future-proofing operations in a changing landscape

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Report

How Care providers will balance labour costs after April 1st

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See all reports

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Essential learnings for frontline industry leaders

More learning from Sona
Pricing

We're future-proofing frontline operators with AI-powered WFM

Team Sona is made up of passionate people with deep sector expertise eager to bring consumer-grade AI to all deskless professionals.

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Our mission

Solve the unique challenges of frontline work with truly intelligent AI that empowers every employee

80% of the global workforce doesn’t work at a desk, yet the workforce management tools that serve them are running on outdated technology.

Sona changes that by offering an end-to-end platform for organisations looking at unifying their Scheduling, HR, Payroll and Engagement. We do this by replacing multiple legacy systems and weaving truly intelligent AI functionality throughout. With a consumer-grade app for staff and close partnerships with other best-in-class systems, our customers have seen game-changing improvements in efficiency, engagement, and revenue growth.

Steffen Wulff Petersen
CEO and Co-Founder

Oli Johnson
CFO and Co-Founder

Ben Dixon
CTO and Co-Founder

This is what we have achieved so far:

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Shifts created

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Frontline users

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From world-class-investors

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Team size

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Team meet-ups

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Countries with Sona team members

Our investors

We are backed by the world’s leading AI and SaaS investors investors to build the next generation of workforce management. So far we have raised over $50 million to continue our rapid growth, closing our $27.5m Series A fundraise last year.

Our investors have helped scale other epic businesses including Spotify, Notion, Shopify, Canva, Klarna, Tide and many more!

Awards and accolades

Our values

We are all owners of Sona

Every team member is empowered to take ownership over making Sona successful. If you spot a problem, you have the power to fix it—even outside your role. We're united by our commitment to build and improve together.

We choose speed

We embrace high intensity, accept increased risk for increased speed, and believe this pressure fuels quality delivery. That’s how we achieve outsized results.

We are all Sona experts

Deep product knowledge and customer insight are what sets us apart and we believe that being experts in everything about our field is the difference between good and great.

We win together

We have incredibly high ambitious for ourselves and those around us, give and expect to receive feedback consistently so we can all improve, and embrace the change it brings as growth.

How we work at Sona

At Sona, we believe that everyone does their best work when they are happy and feel in control. That's why we measure in output, not time. Our team is based all over the world so we prioritise coming together as a team regularly. We aim to go above and beyond when it comes to benefits. Click the + for more info.

Our benefits and perks

All permanent employees at Sona are granted share options in their compensation package. You’ll receive detailed info in your offer letter and a Capdesk account once you join to keep track of your options.
You’ll start with 25 days a year of annual leave (plus 10 flexible public holidays) and get 1 extra day of leave for every year that you stay with Sona.
Everyone works with as much time and location flexibility as we can offer. Most teams at Sona work full remotely, with some teams e.g. Sales operating a hybrid office/remote working arrangement. Please check the job advert for details.
We’ll enroll you in a salary sacrifice pension (via Penfold) and match any contributions you make up to 5% of your base salary.
In eligible countries, we offer ‘medical history disregarded’ health insurance via Bupa to all of our team (as a taxable benefit). We’ll work with you to find a suitable alternative if this is unavailable in your country.
Quarterly £200 budget that can be rolled over but must be used in the same financial year. Our team have used this in all sorts of ways, including taking courses in new technical skills or developing soft skills, learning new languages (technical or international), and attending meet-ups and conferences.
You’ll have an annual £300 home office equipment budget to deck out your remote working setup, with extra budget during onboarding to ensure you have everything you need. We’ll also send you a new, latest model Macbook when you start, with the appropriate spec for your role.
UK Policy summary: Primary parent and carer leave 26 weeks full pay. Paternity and secondary parent leave 8 weeks full pay. Ask us for more details.
For those outside London, we’ll cover the cost of a nearby co-working space so you can have somewhere away from home to work, and any co-working days you’d like to do with Sona colleagues. For those in London, you’ll have unlimited access to our modern, well equipped, and fully stocked office, near Oxford Circus.
Twice per year, we get the whole team together for a week of workshops and fun - preferably somewhere sunny.
This can be used for any books you buy, work-related or not. Just be sensible and don’t buy more books than you could reasonably read.

*Note: exact benefit providers and details vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.

Join us

We’re always on the lookout for amazing people who share our passion.