We're future-proofing frontline operators with AI-powered WFM
Team Sona is made up of passionate people with deep sector expertise eager to bring consumer-grade AI to all deskless professionals.
See open positions Our mission
Solve the unique challenges of frontline work with truly intelligent AI that empowers every employee
80% of the global workforce doesn’t work at a desk, yet the workforce management tools that serve them are running on outdated technology.
Sona changes that by offering an end-to-end platform for organisations looking at unifying their Scheduling, HR, Payroll and Engagement. We do this by replacing multiple legacy systems and weaving truly intelligent AI functionality throughout. With a consumer-grade app for staff and close partnerships with other best-in-class systems, our customers have seen game-changing improvements in efficiency, engagement, and revenue growth.
Steffen Wulff Petersen
CEO and Co-Founder
Oli Johnson
CFO and Co-Founder
Ben Dixon
CTO and Co-Founder
This is what we have achieved so far:
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Frontline users
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From world-class-investors
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Team size
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Team meet-ups
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Countries with Sona team members
Our investors
We are backed by the world’s leading AI and SaaS investors investors to build the next generation of workforce management. So far we have raised over $50 million to continue our rapid growth, closing our $27.5m Series A fundraise last year.
Our investors have helped scale other epic businesses including Spotify, Notion, Shopify, Canva, Klarna, Tide and many more!
Awards and accolades
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Our values
We are all owners of Sona
Every team member is empowered to take ownership over making Sona successful. If you spot a problem, you have the power to fix it—even outside your role. We're united by our commitment to build and improve together.
Choose speed
We embrace high intensity, choose increased risk for increased speed, and believe this pressure fuels quality delivery. That’s how we achieve outsized results.
Wild ambitions
We aim higher every day, both for Sona and ourselves. We seek continuous improvement and embrace change as a sign of moving forward.
No space for politics
We want to hear from everyone and healthy debates are welcome, but workplace politics have no place here. We assume the best intentions, value honesty paired with respect, and commit to decisions as a team.
Constant feedback for all levels
Giving and receiving feedback is part of our day-to-day: we encourage everyone to celebrate wins, champion those who live our values, and support each other in growing every day.
Hustle for customers
Our customers come first, always. We go above and beyond to ensure they’re happy and, if it means securing a reference or hitting a target, we find a way to say yes.
Operate like an elite sports team
We win as a team not individuals, and we need the right person in the right position at all times. So expect your role and team to change over time as we work towards our common goals.
We are all Sona experts
Deep product knowledge and customer insight are what sets us apart and we believe that being experts in everything about our field is the difference between good and great.
How we work at Sona
At Sona, we believe that everyone does their best work when they are happy and feel in control. That's why we measure in output, not time. Our team is based all over the world so we prioritise coming together as a team regularly. We aim to go above and beyond when it comes to benefits. Click the + for more info.
Our benefits and perks
All permanent employees at Sona are granted share options in their compensation package. You’ll receive detailed info in your offer letter and a Capdesk account once you join to keep track of your options.
You’ll start with 25 days a year of annual leave (plus 10 flexible public holidays) and get 1 extra day of leave for every year that you stay with Sona.
Everyone works with as much time and location flexibility as we can offer. Most teams at Sona work full remotely, with some teams e.g. Sales operating a hybrid office/remote working arrangement. Please check the job advert for details.
We’ll enroll you in a salary sacrifice pension (via Penfold) and match any contributions you make up to 5% of your base salary.
In eligible countries, we offer ‘medical history disregarded’ health insurance via Bupa to all of our team (as a taxable benefit). We’ll work with you to find a suitable alternative if this is unavailable in your country.
Quarterly £200 budget that can be rolled over but must be used in the same financial year. Our team have used this in all sorts of ways, including taking courses in new technical skills or developing soft skills, learning new languages (technical or international), and attending meet-ups and conferences.
You’ll have an annual £300 home office equipment budget to deck out your remote working setup, with extra budget during onboarding to ensure you have everything you need. We’ll also send you a new, latest model Macbook when you start, with the appropriate spec for your role.
UK Policy summary: Primary parent and carer leave 26 weeks full pay. Paternity and secondary parent leave 8 weeks full pay. Ask us for more details.
For those outside London, we’ll cover the cost of a nearby co-working space so you can have somewhere away from home to work, and any co-working days you’d like to do with Sona colleagues. For those in London, you’ll have unlimited access to our modern, well equipped, and fully stocked office, near Oxford Circus.
Twice per year, we get the whole team together for a week of workshops and fun - preferably somewhere sunny.
This can be used for any books you buy, work-related or not. Just be sensible and don’t buy more books than you could reasonably read.
*Note: exact benefit providers and details vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
Join us
We’re always on the lookout for amazing people who share our passion.