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Live & Digital events

Our regular online and in-person events tackle some of the biggest people challenges with the help of some of the sector's leading trailblazers.

Webinar

Why the future of Hospitality belongs to smart operators, not (just) smart technology

10 July 2025 | 11:00AM GMT

Ben Dixon

CTO & Co-Founder
Sona

Allen Simpson

CEO
UKHospitality

10 July 2025
10:00AM GMT

As artificial intelligence continues to reshape industries, Hospitality stands at a critical crossroads. While emerging technologies promise greater efficiency, personalisation, and cost savings, the true differentiator in this evolving landscape remains deeply human.

 

See recording

Ben Dixon

CTO & Co-Founder
Sona

Allen Simpson

CEO
UKHospitality

10 July 2025
10:00AM GMT

Further information

Join Ben Dixon, Chief Technology Officer, and UKHospitality's CEO, Allen Simpson, as they explore why the future of Hospitality will not be defined solely by intelligent Agents, but by the operators who know how to use them wisely.

In this thought-provoking session, Ben will unpack:

  • The real capabilities and limitations of AI in Hospitality
  • Why human insight, empathy, and adaptability remain irreplaceable
  • How leading operators are using AI to empower, not replace, their teams
  • What "smart Hospitality" actually looks like in practice

During the session, you'll be able to ask live questions of our speakers and interact with other participants in the chat section. 

Recording now available

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