Sona and Pineapple present: Hospitality People Insights Report H2/2025

High staff churn is costing Hospitality brands their biggest revenue moments

New industry-wide analysis from Pineapple, in partnership with Sona, reveals that workforce instability in H1 may be silently suppressing peak trading performance in H2, creating what the report describes as a "delayed operational drag" on seasonal revenue.

The 2025 H2 Insights Report, drawing on workforce and financial data from over 35,000 employees across 75 national hospitality brands, uncovers a strong correlation between rolling staff churn in Q1–Q2 and weaker revenue performance in Q3–Q4, with a 40.8% revenue growth gap between high-churn and low-churn operators.

Discover:

• Why brands with churn above 66% recorded an average -11.15% decline in per-location revenue during peak season, while more stable operators achieved +29.63% growth
• The critical inflection point: every 1% increase in H1 churn correlates with approximately a 1% reduction in H2 revenue growth
• How a Q3 retention crisis (with rolling churn hitting 75.8%) was set up by Q2 engagement dips and labour costs reaching 35%
• Why workforce resilience is emerging as one of hospitality's key competitive differentiators

📊 Download the free report today and access the data every People and Operations leader needs to protect revenue, reduce churn, and build stronger teams.