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Our mission

Solve the unique challenges of frontline work with technology that empowers every employee.

This is how far we've come.

In the last two years, we've had:

Shifts created


Frontline users


Raised from world class investors


80% of the global workforce doesn't typically work at a desk, including many in frontline industries.

Almost every organisation buys software to manage its workforce. But there are hardly any tools out there purpose-built for frontline workers.

Sona is here to change that.

For frontline employees: that means a consumer-grade app experience, with a shift marketplace for more flexibility, advanced payslips, and communication.

For frontline organisations: that means replacing multiple legacy tools and processes with a single platform that seamlessly operations, HR, finance, and employee wellbeing.

Sona’s customers have already seen game-changing improvements in team efficiency and engagement. They are significantly reducing their staffing and operational costs, too.

We couldn’t be more proud of the product and team we’re building to transform the future of frontline work.

Ben, Oli & Steffen

Customers, partners, friends 💚

Sona understands the importance of interoperability and partnership-working. The partnership between Nourish and Sona means we can simplify processes for Care providers who want to move away from siloed systems. Together, we can contribute to joining up the digital estate of the Social Care sector.

Denise Tack
Director of Partner & Business Engagement, Nourish

The app we have waited years for! Sona has been a time saver and a stress reliever.

Debbie Thompson
Team Leader, Praxis

Social Care is all about people and Sona knows that. Working with them on spreading the word about employee well-being and all the recruitment & retention advantages the sector gains when focusing on feedback and support has been great.

Neil Eastwood
Founder, Care Friends

We cut agency hours by 63% within the first three months of using Sona.

Head of HR
Care provider with over 2000 employees

Sona places a strong emphasis on user experience, offering an intuitive interface that is easy to navigate. We are particularly excited by the lines of real time feedback and communication it will give front line staff with leaders across our organisation.

Geraint Jenkins
Director of Operations & ICT, Cartrefi

Sona encompasses rostering, leave management, reporting, payroll, and timesheets - all in one solution, which we had never experienced before.

Lou Launchbury
Care Systems Manager, Active Prospects

Our journey so far

July 2021

We launch Sona with $2.2m pre-seed funding.

October 2021

Our first IRL team meetup in London! Subsequent meetups have taken us to Italy, Turkey, and Switzerland.

November 2021

We complete our $9m seed investment round led by Google’s Gradient Ventures.

October 2022

We are named Innovative Solution of the Year for Care Homes at the Leaders in Care awards.

December 2022

We complete our acquisition of frontline comms app Yapster.

January 2023

Sona places 5th in leading VC firm Notion's list of Europe’s top 100 early-stage SaaS companies.

February 2023

We reach 1 million shifts created on the Sona platform.

June 2023

We partner with Nourish, digital care planning leaders in Social Care.

November 2023

We reach 1 million holiday hours booked on the Sona platform.

December 2023

We partner with Retinue, specialists in navigating skill-short, high compliance environments.

The future...

The world’s leading Frontline Operating System!

Our investors

Backed by Google, Gradient Ventures is a leading venture capital fund with a strong AI focus. Led by experienced company founders and senior former Google executives and engineers.

Speedinvest is one of the most active early stage investors in European tech unicorns, with more than €1 billion in assets under management and 40+ investors based in Berlin, London, Munich, Paris, and Vienna.

Latest Sona news

We are proud to support The Care Workers' Charity and their mission to raise awareness and advance the financial, professional and mental wellbeing of every Social Care professional.

Our culture

We cannot deliver this vision without an incredibly talented and dedicated team. So we’re focused on creating a culture where our people can:

Move at full speed.

We believe in acting today, rather than tomorrow, so everyone works with urgency to reach our goals without compromising quality.

Take ownership.

Everyone should be empowered to do their best work, make decisions for the things they are responsible for, and act on those decisions.

Embrace collaboration.

Whether it's internally, or with our customers and partners, we know we can achieve more by working closely together.

Our team is growing quickly and we’re always on the lookout for amazing people who share our passion for building awesome products that make a genuine impact.

Find out more about what it’s like to work at Sona and our open roles.