Team satisfaction: Ensure Employee Net Promoter Score (ENPS) increases through wellbeing activities.
General performance: Ensure occupancy rate increases by improving brand loyalty.
Guest interest: Drive average length of stay (ALOS) by offering guest incentives.
Employer reputation: Increase the no. of employees recommending the location as a great place to work by implementing referral incentives.
Daily value:Increase Average Daily Rate (ADR) by encouraging staff to upsell.
Online reputation: Improve Google/Aggregator review average by segmenting guests with positive experiences and encouraging them to share.
Labour costs: Improve labour spend by deploying staff hours to fit sales opportunities.
Room value: Improve Revenue Per Available Room (RevPAR) by optimising booking channels mix.
Online reach: Utilise the correct social channels to increase brand reach and engage a wider target audience.
Absence management: Reduce sickness hours per 1000 work hours by tracking and encouraging healthy levels of overtime for each team member.
Room type value: Improve RevPar Room Type Index for premium rooms by offering room-specific amenities.
Guest loyalty: Increase recurring customer rate by implementing a tiered loyalty programme.
Outside recognition: Drive organisational brand awareness by applying for employer awards.
Loyalty programme: Increase loyalty programme enrolment by surveying customers to ensure the right benefits are offered.
Guest recommendations:Improve Guest Net Promoter Score (NPS) by aiming for one memorable touchpoint in every guest experience.
Tenure success: Increase average no. of employees with 2+ years of experience by offering tenure-specific benefits (e.g. higher discount rates, sabbatical option, etc.).
Scheduling: Increase visibility of expected spend by ensuring future schedules are available with more notice to all team members.
Amenities satisfaction:Increase amenities usage rate by surveying customers to understand favourite amenities.