Revolutionising Hospitality with the world's first Agentic WFM for the frontline

Imagine a workplace where your technology doesn’t just follow instructions but proactively helps you make smarter decisions - anticipating needs before they arise. That’s the vision behind Sona’s groundbreaking new platform: the first-ever agentic AI designed specifically for Hospitality WFM.

1. So, what exactly is Agentic AI?

Traditional AI systems - like the machine learning models we've relied on for years - are reactive. They analyse data and provide insights but still need humans to interpret and act on that information. They’re useful, but limited.

Agentic AI flips the script. It employs autonomous digital agents - smart ‘helpers’ that can set goals, interpret data, and make concrete recommendations that managers can accept at the click of a button. Think of these agents as virtual team members that work alongside your staff, proactively making suggestions and helping to solve problems in real time.

2. How does Agentic AI work in Hospitality?

Sona’s Agentic AI works by assigning digital agents to the problems that matter most - agents that don’t just analyse data, but recommend actions based on it, then implement said action after a manager approves it. These aren’t passive dashboards. They’re proactive teammates that constantly observe, reason, and respond across your existing systems.

There are over 1000 potential Agents available in Sona, but let’s explore a few specific use cases:

📈 Scheduling Agent

The Scheduling Agent has an always-up-to-date view of what the ideal schedule would be if you were to make it now - taking into account the latest Forecasts (as weather, takings trends and other data-points have changed), team actual and predicted availability, latest performance, and so on. At any moment, it proposes the few specific, practical, and highest-impact changes that get you closer to that new ideal, and allows a manager to apply them with one click.

It’s like having a planner who never sleeps and never misses a signal - essentially, your best GM is now in every setting.

👥 HR Assistant Agent

Handling time-off requests, onboarding new staff, or general policy questions can be time-consuming. This agent keeps schedules optimised and compliant by handling time-off requests, checking availability, and resolving conflicts autonomously. It connects with your HR and scheduling tools to keep everything running smoothly behind the scenes.

📊 BI Analytics Agent

This research Agent continuously explores your data to spot inefficiencies, surface hidden trends, and recommend changes - whether it’s improving staffing levels or reducing employee burnout. And it doesn’t just report insights - it explains what to do next.

What sets Sona’s Agentic AI apart?

Sona’s Agentic AI stands out because of its ability to adapt and learn. If a weather forecast predicts rain tomorrow, the AI can autonomously suggest adjustments - like rescheduling outdoor seating or reallocating staff - without waiting for human input until it it time to take action, which will always have to be approved by a manager. It can even monitor multiple systems, from HR to scheduling tools, to identify efficiency opportunities and flag issues before they become problems.

Why is this a game-changer?

Hospitality operations are unpredictable and fast-paced. This new wave of AI agents enables businesses to adapt dynamically - making smarter decisions faster, reducing manual workload, and elevating guest experiences.

Ben Dixon, Sona’s CTO and Co-Founder, explains:

Our AI agents act like a hybrid of analysts, strategists, and mentors. Sitting right beside managers, they understand what’s on the screen, analyse real-time data, and provide relevant insights or even make decisions, automatically adjusting as priorities shift.

The future of Hospitality is collaborative and intelligent

This isn’t about replacing your team; it’s about empowering them. These agents handle routine tasks and complex analyses, so your staff can focus on personal touches that make a difference to guests.

As the platform continues to learn and evolve, it promises a future where Hospitality businesses are more agile, personalised, and efficient than ever before.

🚀 See Sona’s Agentic AI in action

Curious how this could work for your business? Visit our dedicated Agentic AI page to learn more and book a demo and experience the future of Hospitality firsthand.