Hospitality
News, research and insights from the world of frontline work
New customer: Loungers
As a rapidly growing 300-site business operating across three brands, Loungers needed a solution that could help them harness the latest tech and AI to achieve their strategic priorities, while continuing to deliver great hospitality.
Unlocking the Real Power of AI in Hospitality
Sona’s VP of Hospitality breaks down what Agentic AI really means for hospitality beyond the buzzwords and headlines. Paul dives into how Agentic AI is creating impact and why the future belongs to those who embrace it.
Why fixing everyday friction is now the real productivity opportunity
Across the sector, teams are losing time, patience, and motivation because of outdated, disconnected, or inefficient processes. And while the conversation often focuses on guest experience, the reality is that your customer experience will never exceed your employee experience.
What operators told us about the Budget
Spending a morning with Hospitality leaders at a recent briefing meant there was only one topic on everyone’s mind: the Budget. The conversation was honest, practical, and full of insights that cut through the noise.
Budget 2025: How it impacts the Hospitality sector
The Budget confirms what operators have been feeling for months: labour costs are rising, tax burdens are heavier, and consumer confidence is shaky.
The human advantage in an AI world: Insights from Ben Dixon at UKHospitality 2025
Sona’s CTO Ben Dixon breaks down what Agentic AI really is, how it differs from Machine Learning, and why it could revolutionise the Hospitality industry without replacing the people who make it special.
Understanding Agentic AI in workforce management: Essential insights for enterprise leaders
Understand Agentic AI: what it is, how it differs from machine learning, workflows, and chatbots, and why legacy WFM systems fall short. See real-world examples, learn how businesses can get started, and explore key terms in our Agentic AI guide.
Revolutionising Hospitality with the world's first Agentic WFM for the frontline
Discover how hospitality Agentic AI is transforming Hospitality operations with autonomous digital agents that forecast demand, optimise staffing, and uncover real-time insights—boosting efficiency and guest satisfaction.
AI, the frontline, and the future: How Hospitality can harness tech to power people
AI might feel like magic—but as Ben Dixon, CTO and co-founder of Sona, explained on the Hospitality Mavericks podcast, its real power lies in enabling people, not replacing them.