The Sona Blog
News, research and insights from the world of frontline work
Latest Insight from Sona & CGA by NIQ
This year has been a pivotal year for AI developments and it's evident the technology is deepening its role in hospitality, as the Business Confidence Survey from CGA by NIQ and Sona reveals – but weak confidence about investment and knowledge are holding back productivity gains.
Unlocking the Real Power of AI in Hospitality
Sona’s VP of Hospitality breaks down what Agentic AI really means for hospitality beyond the buzzwords and headlines. Paul dives into how Agentic AI is creating impact and why the future belongs to those who embrace it.
Why fixing everyday friction is now the real productivity opportunity
Across the sector, teams are losing time, patience, and motivation because of outdated, disconnected, or inefficient processes. And while the conversation often focuses on guest experience, the reality is that your customer experience will never exceed your employee experience.
Budget 2025: How it impacts the Hospitality sector
The Budget confirms what operators have been feeling for months: labour costs are rising, tax burdens are heavier, and consumer confidence is shaky.
Hospitality leaders’ confidence sinks ahead of make-or-break Budget
Soaring costs of doing business and pressure on guests’ spending have pushed hospitality leaders’ optimism down to a five-year low, the latest Business Confidence Survey from CGA by NIQ and Sona reveals.