New partnership announced with Pineapple

Sona and Pineapple have launched a brand-new partnership to showcase how data and technology can accelerate business performance, drive efficiency and enhance productivity for hospitality operators and its workers.

The new partnership will elevate awareness of the two brands and their roles in supporting operators to trade their way out of the widespread economic challenges impacting the sector.

Unlike traditional AI and machine learning that aggregates data and suggests options, Sona’s Agentic AI workforce platform is next generation and autonomously identifies operational challenges, interprets data, and initiates solutions for approval.

While Pineapple benchmarks people metrics from industry-leading brands on resourcing, costs and employee engagement, before providing the insight back to employers to enable them to develop their people performance.

There is significant strategic alignment for the two brands, Sona gives you the insight to plan and change up resources at pace, with Pineapple capturing the longer-term impact of your operations on people and organisational resources.

Abi Dunn

Founder, Pineapple

Steffen Wulff Petersen, Co-Founder and CEO, Sona, added:

The sector continues to be fraught with economic challenges putting operators under increasing pressure to deliver a return on investment. It’s going to be data, technology and people that generate growth for operators in the coming 12 months – and Pineapple and Sona are fast becoming trusted tools in the boardroom for people and performance.

Steffen Wulff Petersen

Co-Founder and CEO, Sona