New partnership announced with Firstwork

Sona, a leading Workforce Management (WFM) platform for frontline teams, has partnered with Firstwork to create to end-to-end solutions that can supercharge hiring, onboarding & day to day performance.

Accelerating hiring with AI-powered operations

For frontline businesses, delays in hiring and onboarding can quickly lead to staffing gaps, lost productivity, and rising costs . Firstwork’s platform tackles this challenge by automating key manual HR processes; from screening candidates to verifying credentials and onboarding paperwork – so that new hires can be brought on board in a fraction of the usual time & integrated directly into the Sona platform.

For far too long, frontline professionals have been underserved by technology, and hiring processes have been painfully slow and manual. At Firstwork, we’ve made it our mission to change that through intelligent automation. Partnering with Sona allows us to extend that mission to more organisations – by combining our agentic AI with Sona’s platform, we’re enabling a new level of speed and precision in how frontline teams are hired and managed. Together, we’re setting a new benchmark for workforce efficiency and compliance.

Vardhan Kapoor

CEO & Co-Founder, Firstwork

Beyond hiring speed, the Sona–Firstwork integration brings major gains in operational compliance and overall efficiency. Firstwork’s agentic onboarding system ensures each step is thoroughly documented and every required credential is verified, driving compliance accuracy to near 100%.

All of this data flows seamlessly into Sona’s system, so managers always have up-to-date information when scheduling shifts, tracking time, or communicating with their teams. By eliminating tedious paperwork and manual data entry, the combined platform frees up managers to focus on their people and the business, not administrative overhead.

We are beyond excited to partner with Firstwork and bring together our strengths to deliver a truly best-in-class solution for frontline workforce management. By combining Sona’s intuitive scheduling, time tracking, and team communication tools with Firstwork’s AI innovation, we’re creating a game-changer for our industry. This partnership will help our clients hire faster than ever, improve compliance, and empower their teams with unprecedented efficiency and confidence.

Russ Kenyon

Head of Partnerships, Sona

About Sona: Backed by Google’s Gradient Ventures, Sona is the next-generation workforce management solution for large Social Care providers, where consumer grade design is matched by AI-driven decision making. Sona combines end-to-end WFM functionality - including Scheduling, Time & Attendance, HR and Payroll - with truly intelligent AI capabilities that enable real-time actionable insights geared towards driving growth and increasing employee satisfaction.

About Firstwork: Firstwork is an AI-powered workforce operations platform on a mission to modernise how frontline professionals are recruited, onboarded, and managed. Its agentic AI technology automates hiring, onboarding, compliance, and training, drastically cutting time-to-hire by over 80% while boosting compliance accuracy to near 100%. Founded in 2024 and backed by Y Combinator and Google’s Gradient Ventures, Firstwork integrates seamlessly with existing HR systems to help businesses efficiently manage frontline and seasonal employees.