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Announcing our acquisition of frontline communications platform Yapster

We're thrilled to announce that we've acquired Yapster, a leading mobile messaging app used by companies across the frontline economy to communicate with their teams.

We've joined forces to accelerate the expansion of our revolutionary Frontline Operating System across the frontline economy. 

Founded in 2015, Yapster is a secure, all-company instant messaging app that enables 1-1 and group conversations and company-wide social sharing.  The app is used by household names including BrewDog, Caffè Nero, Krispy Kreme, Next, and Welcome Break and integrates with other employee-facing technologies such as labour management, learning and rewards platforms.

Together we now serve more than 100,000 users in 5 countries across social care, hospitality, retail and logistics.

Yapster and its team are widely respected across hospitality and retail, and we see extraordinary potential to accelerate Sona’s mission with this acquisition of their expertise.

Employees today expect company software to be as powerful and easy to use as their favourite personal apps - and that’s precisely the level of customer experience Sona was founded and funded to deliver. 

“All companies are under pressure to accomplish more with less right now, which means doing everything possible to get the most out of employees. Sona, with its backing from Gradient Ventures, is the only technology supplier I’ve seen in my 7 years running Yapster that appears truly capable of delivering the consumer-grade design and AI power customers are now crying out for in order to solve their productivity puzzles. Craig (Yapster Co-founder CTO) and I are both excited to see popular Yapster functionality appear in the Sona platform at an even higher level of speed and slickness over the next year or so.”

Rob Liddiard - Yapster Co-founder

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Yapster Co-founders Rob and Craig

On behalf of everyone here, I would like to welcome team Yapster and their customers and partners to the Sona family. It's a super exciting way to kick-start the year for us, and there's much more to come, so stay tuned!