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UK Care Week - our guide to Birmingham's new care trade show

UK Care Week is the latest addition to the care trade show circuit. We're excited to be exhibiting and hosting a talk at the debut show on the 6th and 7th of July 2022 at Birmingham's NEC.

Here's our at-a-glance guide.

​When is it?

- Wednesday 6th July 2022 - 9:30 - 16:30

- Thursday 7th July 2022 - 9:30 - 16:00

Where is it?

​The National Exhibition Centre (NEC) - Hall 18

Birmingham, B40 1NT

Google Maps

​Why should I go?

​- Talks and seminars featuring Ed Balls and 100+ industry experts

- 200+ exhibitors covering everything from catering to consulting

- CPD accreditation

- Registration is free!

- Ed Balls

​How do I get there?

Located right next to Birmingham International Airport and mainline train station, the NEC is one of the easiest large venues to get to. There's also plenty of parking if you're driving.

​What are team Sona up to?

In short, ​lots!

- Pay us a visit at Stand H82 to have a chat with the team or see a product demo

- Come see our Co-founder Oli and Head of Product Richard launch our new research into the state of the 'Great Resignation' in care - 14:.45 at the Recruitment, Retention & Wellbeing theatre both days

- Join us at our stand for Happy Hour drinks from 15:00 on Wednesday


Learn more about Sona at UK Care Week

Day 1:

  • 9:30 - Show opens. Come see us at Stand H82!

  • 14:45 -Talk: 'Understanding the Great Resignation in Care' with Sona Co-founder Oli

  • 15:00 - Happy Hour at Stand H82 until the end of the day

Day 2:

  • 9:30 - Show opens. Come see us at Stand H82!

  • 14:45 -Talk: 'Understanding the Great Resignation in Care' with Sona's Head of Product Richard


Understanding the 'Great Resignation' in Care - why are staff leaving and where are they going?

Despite a relative return to 'normality', the care workforce crisis continues. Earlier this year, our 'Rethinking Retention' report found that more than 1 in 10 employees in care were considering leaving the sector entirely. We were keen to learn more about why they would choose to leave.

So we conducted 'The Big Exit Interview' - surveying 1000 former care sector staff for our latest research looking at why they chose to leave and what is attracting them to work elsewhere.

In this session, we will present the headline findings from the survey. We'll also highlight how, armed with this data, providers can implement better and more efficient people processes to maximise retention.

Who else is speaking at UK Care Week?


With over 100 industry speakers, you could easily spend all your time at UK Care Week listening to talks on pretty much all the key issues facing the industry and those working in it (but please leave a little time to come check out Sona).

That being said, here are our 'can't miss' sessions over the two days.

Wednesday 6th June

  • 11:00, Keynote Theatre - A People Plan for Social Care

  • 14:45, Recruitment, Retention & Wellbeing Theatre - Understanding the Great Resignation in Care with Sona Co-founder Oli

Thursday 7th June

  • 11:45, Keynote Theatre - Tackling the Care Crisis with Ed Balls, former Labour MP and Cabinet Minister

  • 12:30, Sustainability & Business Improvement Theatre - Becoming an Employer of Choice with Claire Kennedy, Head of HR & Recruitment at Advinia Healthcare and Ross Meadows, Strategic Account Director at Terryberry

  • 14:00, Keynote Theatre - The Caring View Live: Why do employers need to invest in wellbeing?

  • 14:45, Recruitment, Retention & Wellbeing Theatre - Understanding the Great Resignation in Care with Sona's Head of Product Richard

Not enough variety for you? Check out the full agenda here.

We look forward to seeing you there!

Not able to attend? Don't worry - we'll be posting highlights on LinkedIn and writing up some of our key takeaways on the blog.

And if you'd like to learn more about Sona then please get in touch -