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The Sona guide to the Care Show 2022

The days are getting colder and shorter, which can only mean the Care Show is just around the corner!

We made our trade show debut at this event, so we're excited to be back with an even busier two-day programme.

Here's our at-a-glance guide to everything going on at the Care Show 2022 at the NEC Birmingham.

​When is it?

- Wednesday 12 October 2022: 10:00 - 17:00

- Thursday 13 October 2022: 10:00 - 16:00

Where is it?

​The National Exhibition Centre (NEC) - Hall 3A

Birmingham, B40 1NT

Google Maps

​Why should I go?

​- 80+ expert care speakers

- Meet more than 200 industry suppliers

- 75 CPD accredited sessions

- Registration is free

- See the smiling faces of the nicest people in care tech!

​How do I get there?

The NEC is one of the most accessible event venues in the country:

- Just off the M42 with plenty of parking if you're driving (though parking isn't free)

- There's a direct walkway from Birmingham International train station for easy rail connections

- It's just 5 minutes from Birmingham International Airport, too

​What are team Sona up to?

What aren't we up to?!

Read on to find out about our plans for the Care Show 2022, or come to Stand F22 and we'll happily tell you there 🙂

Stand F22 is opposite the Technology Theatre - take the first eight after going through the show entrance.

Flashback to our Care Show debut

Learn more about Sona at the Care Show 2022

All show long:

Lead sponsor - People, Workforce & Wellbeing Theatre

We're proud to be supporting 15+ super informative sessions over the two days in partnership with The Care The Care Workers' Charity, including a presentation from our Co-founder Oli (more information below).

And if the opportunity to learn from industry experts wasn't enough, the lovely Care Show organising team will be offering:

- A donation of £1.50 to The Care Workers'​ Charity for every care provider who attends the show

- A further donation of £1.50 for every care provider who attends a session within the People, Workforce & Wellbeing Theatre

(There will also be a CWC Shop where we strongly encourage you to buy "Choose our carers" t-shirts and pin badges.)

Win an iPad

Scan the QR code at our stand for your chance to win a brand new iPad* - don't forget to pick up some Sona goodies while you're there!

*Terms & Conditions apply.

Day 1 highlights:

10 am

Show opens. Come see us at Stand F22, where breakfast will be served! Stop by before midday to pick up a fresh pastry.

11.30 am

Are you ready for the flexible working revolution? at the People, Workforce & Wellbeing Theatre.

'The Great Re-prioritisation' is underway. Workers across the economy are re-evaluating what's important to them and are seeking a better work-life balance. Care is no different - 90% of staff want more freedom to choose their working patterns.

Our Co-founder Oli will highlight some of the key flexible working trends and preferences amongst today's care workforce. He'll then explore how providers can innovate to increase their 'flex appeal' and win and retain more talent.

Day 2:

10 am

Show reopens. If you haven't been to Stand F22 yet, what's stopping you?! It's also your last chance to enter our Care Show Comp.

4 pm

That's a wrap! See you next year.

The last time Oli was in action at the NEC.

People, Workforce & Wellbeing Theatre - complete programme

Wednesday 12th October

Thursday 13th October

10:10 – 10:40

How has the demography of ageing impacted the adult social care workforce?

- George Appleton, Head of Policy - Care England

10:50 –11:20

Music for dementia

- Grace Meadows, Campaign Director - Music For Dementia

11:30 – 12:00

Are you ready for the flexible working revolution?

- Oli Johnson, Co-Founder - Sona

12:10 – 12:55

How to build a sustainable care workforce

- Scott Sherriden, Managing Director / Owner - Purpletribe

13:05 – 13:35

Retention: How to reduce staff turnover and retain the workforce using a wellbeing app and engagement strategy

- Camille Leavold, MD - Abbots Care

13:45 – 14:15

Session TBA


14:25 – 14:55

Cameras in Care - The Need For greater transparency in dementia Care

- Jayne Connery, Director/Founder - Care Campaign for the Vulnerable

- Stuart Barclay, UK Sales Director - Vayyar Imaging

- Andrew Geach, Proprietor - Shedfield Lodge

15:00 – 15:45

Wellbeing and wellness in the care sector

- Marc Caulfield, Founder - Marc Caulfield Ltd

- Lee Trueman, Sales Director - Unique IQ

- Camille Leavold, MD - Abbots Care

16:30 – 17:00

Speak Out! How to Make an Emotional Connection in Communication

- Duncan Lewis, Communication Trainer - Eaglei

10:10 – 10:40

The Care Workers Charity

- Karolina Gerlich, CEO - The Care Workers' Charity

10:50 – 11:20

Health Inequalities in the care sector

- Maaha Suleiman, CEO - Care Matched

11:30 – 12:00

Future Care Technology enabled end to end care

- Nick Lawford, CEO - Carebeans

12:10 – 12:55

The social care web of opportunity

- Tayvanie Nagendran, Managing Director & Co-Chair - KTN Group & Care Providers' Voice

- Elizabeth Hannam, Manager - Work Redbridge

- Lorna Franklyn, Employer & Partnership Manager - Department for Work and Pensions

- Jo Barter - NE London Health & Care Partnership

13:05 – 13:35

The Changing Paradigm of Nutritional Care

- Iain Clague, Founder & Consultant - The Care Connector Network/Complete Nutritional Care

14:25 – 15:10

CQC – What’s the Point?

- Mark Topps, Host of the Caring View - Business Manager Essex Cares

- Adam Purnell, Host of the Caring View - Director of Social Care IHSCM

15:20 – 15:50

Foot Care - are you putting your residents at risk?

- Thomas Calderbank, Clinical Lead Podiatrist - Care Home Podiatry

Not enough content for you? Check out the full show agenda here.

We look forward to seeing you there!

Not able to attend? Don't worry - we'll be posting highlights on LinkedIn and writing up some key takeaways on the blog.