The Sona Blog
News, research and insights from the world of frontline work
Sona and National Care Group announce partnership
National Care Group, a major provider of care and support services for adults with complex needs, has partnered with Sona to modernise its people systems.
Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies
Sona x CGA by NIQ New Release: Tech in focus as business leaders chase efficiencies
The human advantage in an AI world: Insights from Ben Dixon at UKHospitality 2025
Sona’s CTO Ben Dixon breaks down what Agentic AI really is, how it differs from Machine Learning, and why it could revolutionise the Hospitality industry without replacing the people who make it special.
New partnership announced with Dovehaven Care Homes
Sona and Dovehaven Care Homes announce partnership.
Understanding Agentic AI in workforce management: Essential insights for enterprise leaders
Understand Agentic AI: what it is, how it differs from machine learning, workflows, and chatbots, and why legacy WFM systems fall short. See real-world examples, learn how businesses can get started, and explore key terms in our Agentic AI guide.
Revolutionising Hospitality with the world's first Agentic WFM for the frontline
Discover how hospitality Agentic AI is transforming Hospitality operations with autonomous digital agents that forecast demand, optimise staffing, and uncover real-time insights—boosting efficiency and guest satisfaction.
Revolutionising Social Care with the world's first Agentic WFM for the frontline
Discover how hospitality Agentic AI is transforming Care operations with autonomous digital agents that optimise staffing and uncover real-time insights—boosting quality of care and compliance.
AI, the frontline, and the future: How Hospitality can harness tech to power people
AI might feel like magic—but as Ben Dixon, CTO and co-founder of Sona, explained on the Hospitality Mavericks podcast, its real power lies in enabling people, not replacing them.